Master in Wine & Spirits Business

from the Business School of the University of Bordeaux, France.

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Prestigious Degree

A European Master Degree from the prestigious University of Bordeaux.

Authentic Business Focused Program

Advanced knowledge, insights, and new business practices and for industry experts.

Master in Wine and Spirits Business


World’s Wine Capital

You have the opportunity to get a unique experience studying in the top ranked and prestigious Master Program in Wine and Spirits Business at IAE, the Business School at the University of Bordeaux in a program aimed at an international audience.

This program is for students and professionals from the wine and spirit sectors, anxious to obtain new knowledge, insights, and business practices. It is also for industry experts to become better prepared to face and adapt to the new challenges and opportunities in this very dynamic sector.


Master in Wine & Spirits Business


A Top Ranked Wine Business Master Program

This Master Program will bring you a triple opportunity:

  • Learn how to adapt to global changes

    First, you will learn about the profound changes in the wine and spirits sector around the world and how to deal with them. You will come to understand the possible implications, both positive and negative, of such changes on global scale.

  • Understand Marketing Positioning Strategy and Negotiation

    Second, the goal is to understand business and marketing positions, in term of branding, marketing positioning, and strategy, taking into account the regional elements and know-how. It is an opportunity to learn how to go from a large scale to a local scale. Learn from experts how Bordeaux is able to achieve a legendary reputation in wine-making but also in the wine and spirits business.

  • Leading local competitive advantages

    The third aspect is learning to take advantage of your local characteristics, where the student is located. The knowledge shared during this master’s program often leads to new business practices, replacing old habits and creating a new competitive advantage. It brings the flexibility and vision necessary to anticipate changes.


A master’s degree that is one of a kind

This master’s program has a balance between applied-oriented classes, allowing them to develop specific know-how and academic classes focusing on the specificities and challenges of the wind and spirits industry. This approach allows the students not only to discover but also to develop their proficiency in the wine and spirits business, international trade, applied marketing, and also delve into viticulture and oenology via field research of the world’s famous wine regions such as Medoc, Saint Emilion, Pomerol, and Sauternes.

Dr. Maria Bonfils, Director of the Master of Wine & Spirits Business - IAE University of Bordeaux. France


Business School of the University of Bordeaux

The University of Bordeaux's Business School, which is part of IAE (425,000 graduates since 1955) is recognized for its high-level teaching in management and for the quality of its research.
The Business School has more than 50 full-time professors, 39 researchers, and over 300 professionals.

Ranked among the top universities in Europe, the University of Bordeaux is renowned for the quality of its academic courses and research. Bordeaux welcomes over 50,000 students and nearly 6,000 staff members. The University also has the second largest campus in Europe.

Program Content

Below is the description of the seminars in the Master’s of Wine and Spirits Business

  • Wine Business

    Geo-economics of wine and spirits: global wine and spirits production to consumption. Wine and spirits in France. Differences in marketing, trade and distribution strategies according to consumption habits that vary according to economic and cultural zones.

  • International wine markets

    Understand the actors of wine and spirits in an international context so as to elaborate a strategic analysis:

    - Elaborate an export plan and an international implementation strategy.

    - Coordinate and monitor sales networks in France and abroad

  • European & International Wine and Spirits Business

    Insight into purchasing techniques, negotiation, and management of sales teams, in connection with the wine and spirit sector:

    - Develop and adapt a purchasing and sales strategy of wine and spirit companies. 

    - Know how to lead a commercial negotiation with wine and spirits actors.

  • Wine & Spirits Marketing

    Understand wine and spirits consumer behaviour at psychological, ethnological and sociological levels. To be able to develop a marketing strategy in the field of wine and spirits according to the positioning of the products; entry-level, medium range or luxury products. Integrate recent developments in marketing (cultural consumption, e-commerce, social networks, etc.)

  • Viticulture, oenology § wine tasting

    From the vine to the wine glass:

    - The specificities of Bordeaux vineyard management and wine making and the criteria of the elaboration of quality wines.

    - Wine tastings and field research.

  • Wine, Culture & Society

    Enable students to understand the historical, cultural and societal dimension of wine and spirits and to understand the legal environment of the wine and spirits industries at national, European and international level.

  • Distribution Strategy

    The course highlights the specificity of wine compared to other consumer products, by the atomization of its offer and the great diversity of its distribution channels. Analyzing the marketing tools to use when choosing a specific distribution channel and those of the strategic analysis of the distributors.

  • Geoeconomy of Wine & Spirirts

    Getting a panorama of the wine and sprit sector and studying the international wine and spirit sector from a geo-economic perspective and its challenges in a global context.

  • ISVV

    Please, see section below for details.

  • Final Thesis Dissertation

    A final dissertation thesis is to be presented at the end of the program.


ISVV - Most famous wine research center in the world

University of Bordeaux

Situated at the heart of the world’s number one fine wine production region, the University of Bordeaux Institut des Sciences de la Vigne et du Vin (Institute of Vine and Wine Science) is the world’s most important research and development center. The Institut des Sciences de la Vigne et du Vin brings together all research, training, and technology transfer teams from numerous partners working in the wine industry. You have the possibility to have access to this amazing site at the University of Bordeaux.

  • Sample Timeline


    "Fast-Track" format in English

    In the "Fast-Track" Master's format all courses are in English and occur, in a six-weeks period of time with a series of intensive seminars.

    To successfully complete the program, in addition to completing the seminars, students must submit at the end a Thesis Professional Master Dissertation.

    Sample calendar only

What are the requirements and how do I apply?


Check the requirements

You must have:
- A bachelors degree (4 years or more)
- Be fluent in English
- Have experience or strong interest in the wine business sector.
- Be able to travel to France for at least six-weeks.


Submit your
online application

You can apply online. You will have to submit :
- personal and contact information;
- a CV (in English);
-upload a scanned copy of your Diploma, and;
- a copy of your passport. 
- photo ID


Schedule an interview

If your initial application is accepted, we will schedule an interview over Skype. If you are part of a University partner of the IIE Consortium that organizes the interview locally, you will be contacted by the local coordinator.



If your application is successful, you will be able to join the Master's program.


Fee can be paid in one single payment of € 4.400 or in 3 installments of € 1.600.



The "Fast-Track" format Master program requires a minimum of 6 weeks presence at Bordeaux for a series of intensive seminars.

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Frequently Asked Questions

Is the Diploma from the University of Bordeaux?

Yes, this is a full European Master Degree from the University of Bordeaux.

Where can I stay at Bordeaux?

Most international students coming for a short stay at the University find accommodation through websites like AirBnb (www.airbnb.com), which offers several options usually located in or around the city center. Some, however, opt to rent privately, or find a hotel more suitable to live in.  

Do I need to have prior experience on wine field?

Yes, you should have experience or demonstrate strong interest in this field.

Do you have any type of scholarships?

No. Programs in English are not subsided by the French state.

Do I need to be fluent in English?

Yes. All courses are taught by Bordeaux professors or profesionals in English.

Is there a cafeteria at the University?

Yes. At the University there is a Cafeteria where you can take your lunch. Light meals and snacks are available.